Urban Outfitters Culture Jam.
I’m busy being squeeful at the moment, after a day brimming with advocates, activists, and accolades… So, rather than a full critique, here’s a quick bit of culture-jamming, inspired by the rage of last week’s Urban Outfitters’ fail. The image is altered from their online ad for the “Eat Less” t-shirt at the core of the controversy. After feminists, activists, and other rad folk raged against the machine, the shirt was pulled from Urban’s online store. It is reportedly still being sold in some stores, however.
Personally, I’d be a lot quicker to buy the one on the far right.
…But not from American Apparel, preferably. Their recently-leaked hiring policies (which include mandates against “trashy” Black girls, in favor of ones with “good hair”) are starting to steal the spotlight from Urban’s disaster. Personally, I think we have the energy and resources to pursue this nonsense on both fronts. Call it the radical’s reinvention of Ye Olde Double Feature.
And if you need an activist’s pick-me-up after that look into the seedy underbelly of fashion merchandising, check out this relevant culture-jamming project, which remains one of my all-time faves:
American Able, via Holly Norris and Jes Sachse.